Job Description:
Senior Marketing Executive
Location: Manchester M50 3SP / Hybrid
Salary: Up to £35,000 per annum
Type: Permanent, Full time (37.5 hours per week)
Closing date for applications: End of Tuesday 6th May
The Role:
To provide direct support to the Consumer Marketing Manager; delivering marketing activity to maximise revenue and customer profitability through existing and new Bupa Clinics, products and services, with a strong focus on growth and consumer acquisition. You’ll work with the Consumer Marketing Manager to develop strong performance marketing initiatives for Bupa Health Centres and to work with the Finance, product and Operations teams to ensure all products in our portfolio maximise their potential growth and monitor effectiveness.
The role requires the job holder to assist in the development of all communication processes both internally and externally and will be expected to contribute to the planning, development and implementation of business projects, as part of their day-to-day role.
Support the Marketing Manager to plan a quarterly calendar of campaigns, agree and help implement activity within agreed AOP. Co-ordinate media plans and campaign set ups, implement appropriate tracking and monitor weekly KPI’s to ensure maximum effectiveness of campaign delivery, optimising where needed.
What you’ll do
- Develop effective working relationships with stakeholders of all levels including Product, Brand, Digital, PR, Operations, Data, Commercial Finance, to help drive the marketing agenda and ensure the marketing plan and spend is executed to maximum efficiency.
- Work closely with the Consumer Marketing Manager to develop the yearly marketing plans to promote the product portfolio and drive profitable growth.
- Monitor, analyse and optimise KPI’s for campaign activity, providing regular reporting to senior stakeholders.
- Liaise with our media agency, ensuring that responses to brief fulfil the Clinics’ business objectives and allow room for test and learn and innovation to gain the best ROI.
- Work closely with clinics marketing team across Retail, Strategic Propositions and B2B to maximise efficiencies of campaigns, processes and resource.
- Coordinate internal and external creative agencies.
- Coordinate and lead on all product launch activity and initiatives.
- Collaborate closely with the Central Brand Team to ensure that Clinics’ creative and messaging ladders up to the overall brand platform and push for wider Clinics awareness through Brand-led activity.
- Collaborate closely with PR to amplify planned marketing campaigns through ‘earned’ media, helping to drive awareness of Bupa Clinics products and ‘Pay as You Go’.
What you’ll bring:
- An experienced, multi-disciplined – digitally focused - marketeer with an impressive track record of achieving commercial objectives.
- Strong campaign planning and delivery and budget management experience
- Excellent analytical skills, able to report on and optimise campaigns to gain buy-in and support from across the Clinics business.
- Experience of delivering growth and results through digital channels including SEO, PPC, Paid Social and Paid Digital
- Great problem-solving skills – not afraid to take on a challenge and operate in a tricky, fast-paced trading environment.
- Effective, influential communication and presentation skills
Qualifications, Training & Experience:
- Educated to degree level, or equivalent, with commercial marketing experience
- An understanding of customer touch points across the whole marketing mix
- Excellent planning and organisational abilities
- Strong communication and presentation skills, with a positive persuasive manner, capable of influencing others
- Budget management experience, as well as good analytical and numerical skills required to be able to make commercial decisions to positively impact the bottom line.
- An understanding of target audiences and how to interpret this into how they perceive Bupa, its competitors etc.
- To have the customer at the heart of everything we do and to be acutely aware of the customer journey and what we can do to enhance the journey
- An ability to build and manage relationships with cross-functional stakeholders.
- Implementation experience in the latest tools, methods and approaches that are driving cross-channel acquisition and retention
- Ability to work with relevant analytics and demonstrated experience in the use of measurement and tracking tools within all marketing communications channels, and incorporating results of these tools into marketing campaigns
Why Bupa?
We are a health insurer and provider. With no shareholders, our customers are our focus. We reinvest profits into providing more and better healthcare for the benefit of current and future customers. Our benefits are driven by what matters to our people. It’s important to us that these benefits support a work-life balance that keeps people healthy, both mentally and physically.
You will be eligible for:
- 25 days holiday, increasing through length of service, with the option to buy or sell.
- Bupa health insurance as a benefit in kind.
- An enhanced pension plan and life insurance.
- Annual performance-based bonus.
- Onsite gyms or local discounts where no onsite gym is available.
- Various other benefits and online discounts.
Diversity and Inclusion
Bupa is committed to making sure that every applicant is assessed solely on personal merit and qualifications. We actively celebrate the diversity of our colleagues and provide an inclusive environment so you can bring your true self to Bupa. We’ll make sure you are treated fairly. That’s why we’re happy to offer reasonable adjustments as part of our recruitment process to anyone that needs them.
Time Type:
Full time
Job Area:
PR , Marketing & Brand
Locations:
Bupa Place
